Facebook started as a single app back in 2004. 15 years later, they have created several products that help people stay connected, share content online, build communities and grow businesses. Antonio Lucio, Chief Marketing Officer of Facebook, announced that they are updating their company branding to distinguish it from the application logo. Their products include the Facebook app, WhatsApp, Instagram, Oculus, Workplace, Portal and Calibra.
The plan to distinguish the company from the app was first set into motion when they added Facebook endorsements on products like Oculus, Workplace and Portal. In June 2019, they also included “from Facebook” on the opening screen and menu of the applications they created. According to Lucio, the brand change was the best way to communicate their ownership and structure to the people and businesses who use their services.
Since its release last November 4, 2019, the new logo design has gathered mixed reactions. The Verge, an American news and media network, calls Facebook’s corporate logo as an “uninspiring font that appears both boring and sinisterly corporate at the same time”. Meanwhile, Jack Dorsey, CEO of Twitter, mocks their rival’s logo with a tweet a day after the announcement.
What do you think of Facebook’s new corporate logo?